Any marketing expert will tell you that your brand is your life. When thinking of how you would like to brand yourself, you must think of what the aspects of your core identity are. For example mine are:
- Connect to people
- Connect people to other people
- Make Beautiful Music
- Have fun doing it
When I myself was looking for a new logo I reached out to a friend that is a graphic designer. I used my network to lower cost, and came out with a great product. I hope that this new logo says that I am young, fun, and able to get to business. The orange glasses are a strong part of my identity as they have been on my face for close to two years. They help me stand out. What makes you stand out to the crowd of potential clients?